App build
Rig Reg
A dedicated app for managing rig registrations — built to take a paper-heavy process digital with clean data capture, tracking and reporting.
Amberley · North Canterbury · NZ
Leese
RogersWebsites, apps & systems that actually work
A child of the internet generation — I built my first website at 17 and never stopped. Twenty-five-plus years of adding value through technology — designing websites, building apps and filling the technology gaps that slow businesses down.
My clients and colleagues describe me as “the other half of the brain.” I build the websites, apps and automations nobody knew they were allowed to ask for.
- 25+ yrs
- in tech & web
- 12 yrs
- real estate sector
- 1st site
- built at age 17
ABOUT ME | THE SHORT VERSION
A digital builder who spots the technology gap and ships the fix.
I’m a commercially sharp digital builder with a 25+ year background spanning website design, app builds, IT infrastructure, marketing and SaaS applications. A child of the internet generation — I built my first website at 17 and never stopped.
Rogers Digital Consulting is my standalone digital practice — backed by years of in-house experience across IT, marketing, real estate operations and SaaS platforms. That mix means I don’t just build websites and apps; I audit workflows, spot the hidden technology gap and ship the fix that actually fits the business. Custom builds, SOPs, training — all delivered remotely and autonomously.
Based in Amberley, North Canterbury in the home I share with my husband and our four fuzzy kids. My career started out in my hometown of Nelson, and took detours through Auckland and Brisbane, finally landing in Amberley.
Everything I build is done right here in New Zealand — no offshore contractors, no overseas VAs, nothing passed off to a third party. Just local hands-on work, direct communication, and code I stand behind.
A SMALL TASTE OF MY RECENT PROJECTS
Websites & storefronts
Website
Elizabeth Costley | Auctioneer
Clean, professional personal brand site for a North Canterbury auctioneer — built to connect vendors and buyers with clear contact points and a strong first impression.
Shopify · eCommerce
Driveline Ltd
Christchurch diesel specialists with 30+ years under the bonnet. Specialising in parts sales, rebuilt engines, gearboxes, emissions and tuning services.
Shopify · eCommerce
House of Jasmine
A curated online boutique for NZ made, clean, etically created beauty products, accessories and thoughtful gifting — built to make browsing feel as considered as the products.
Shopify · eCommerce
Rapid Performance
Timaru performance and tuning workshop — the South Island's home of Haltech. Online store built to move upgrade packages nationwide, daily.
Apps, automations & internal systems
Internal tools built to close technology gaps and delete busywork — custom apps, automations and connected stacks that turn messy workflows into systems that run themselves.
App build
PDF Shrink
A simple, fast tool that compresses PDFs without wrecking readability — perfect for email attachments, uploads and document workflows.
App build
PDF Unlocker Pro
A secure, easy-to-use app for unlocking password-protected PDFs when you have the right to access them — no installs, no fuss.
PropTech operations
Agent onboarding & operations apps
Custom internal apps that replace spreadsheets and manual follow-up, automating the national onboarding journey from first contact to fully operational.
CORPORATE · BAYLEYS CANTERBURY
Internal eCommerce gift store
Built and launched an internal storefront from scratch for Bayleys Canterbury — curated NZ-made gifting, nationwide ordering and fulfilment, integrated into the existing tech stack.
SELF-EMPLOYED · 2010 – NOW
Rogers Digital Consulting
Websites, app builds, automations and efficiency consulting for businesses that know they have a technology gap but aren’t sure what the fix looks like.
Capabilities
What I’m the go-to for
Website design & build
25+ years designing and shipping sites in WordPress, Shopify, Rocketspark and Wix — from brochure sites to full eCommerce storefronts.
App builds & automations
Custom internal apps and workflows built with smart tech — vibe coding, HTML coding, Zapier, Active Campaign, Trello and Mailchimp — turning manual work into self-running systems.
Technology gap analysis
Audit the real workflow, find the missing tech, and recommend the leanest fix — whether that’s a site, an app, an integration or an automation.
Web & eCommerce
End-to-end online stores, product catalogues, payment flows and fulfilment integrations for retail and service businesses.
PropTech stacks
12 years hands-on with VaultRE, PropertySuite, Property Guru, REINZ, Property Smarts, Relab, LINZ, Auctions Live and much more.
Systems & onboarding
Nationwide real estate salesperson onboarding, Level 1 and 2 IT support, procurement, SOPs and training — so the team can run what I build without me.
How I work
Find the gap
Map the real workflow — not the imagined one — and identify where a website, app or automation should exist but doesn’t.
Build the fix
Design and ship the leanest solution: a site, an internal app, an automation, or a connected stack that actually gets used.
Hand over clean systems
Document the setup, train the team, and leave behind SOPs that keep things running without me.
Off the clock
Motorsport, motorhomes, and the occasional camera pointed at me.
Rogers Race Team
Co-manager and driver for our family motorsport team — building, campaigning and collecting historic and performance cars. Tarmac events alongside my husband Stu.
@RogersRaceTeam →Model & brand advocate
Modelling and brand advocacy for New Zealand clothing labels Deeanne Hobbs and Jellicoe.
@LeeseRogers →Dirt, water & the open road
Dogs, dirt bikes (and e-bikes), paddleboarding (yep the dogs come too!), touring New Zealand in the motorhome, photography and fitness. Adventures and creating memories, mostly.
@LeeseRogers →
Say hello
Need a new website or a site upgrade? Let’s build it.
I design and build websites that work harder for your business — from fresh builds and Shopify upgrades to landing pages and internal apps.
leese@rogersdc.co.nz
Amberley, North Canterbury, New Zealand
Start a project
Fill in the project request and I’ll come back with a plan, timeline and cost — takes about three minutes.
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